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Funnel marketing for coaches, consultants & ed-tech

Your ads don’t have a funnel problem.

We design, write, automate and advertise webinar & workshop funnels, and guarantee the result in writing. 500+ projects in the past year.

Worked as backend team for Himanshu Agrawal, Vinamre Kasanaa
and 14 more creators you already follow

XScale Media creator reel
Watch 60 sec: why coaches switch to XScale
Backend of
Himanshu AgrawalVinamre KasanaaCoolMitraCosmofeedJaskaran SinghShripal GandhiKewal KishanVishal SainiSandeep GuptaAlee Club

Pro Podcasters Tool

Vinamre Kasanaa

Vinamre Kasanaa

AI Funnel

Himanshu Agrawal

Himanshu Agrawal

Youtube Workshop Funnel

CoolMitra

CoolMitra
AboutXScale Media

XScale Media is a Funnel Marketing Agency which specialises in designing and developing high converting funnels and marketing them using paid advertising channels. It has worked on more than 500+ projects in the past one year having a mix of funnels and marketing projects. Some of the renowned clients include Himanshu Agrawal, Vinamre Kasanaa, CoolMitra, Sandeep Gupta, Shashwat Amrev, Cosmofeed, Kewal Kishan, Jaskaran Singh, Shripal Gandhi, Vishal Saini, Sakshi Chandrakar, and the list goes on and on.

Proof, before promises

Don’t trust us. Trust the results.

Real numbers from real client accounts. Ask to see the unedited screenshots on your call.

What we believe

Most agencies sell you clicks. Clicks don’t pay your team. Registrations do. Show-ups do. Backend sales do. So we don’t just run ads. We build the whole machine behind them. And we guarantee it works.

A long-scroll workshop landing page on a laptop, the full page unrolling below it
15%Avg. landing-page conversion
12XFront-end ROAS, ₹197 workshop
₹20 CR+Ad spend managed
  1. Clicks
  2. Registrations
  3. Show-ups
  4. Sales

What we do

Most agencies stop at the click. We don’t.

Four things, done obsessively, from the first ad impression to the profit in your backend.

01

Funnel marketing & strategy

High-converting funnels that resonate with the end user and move them to act.

02

Performance marketing

Tech and marketing blended into paid campaigns that actually pay back.

03

Business automation

Manual work automated away, so every hour goes into what moves results.

04Rare

Backend consulting

Unlike most agencies, we care whether you’re profitable after the ad, and consult on your backend to make sure.

The machine

Every funnel is a brain journey.

Scroll to run it ↓
01

Scroll-stopping ad

Attention

A thumb is moving at full speed. The ad has one job: make it stop. We script for the scroll, not the boardroom.

02

Landing page

Curiosity
03

Registration

Commitment
04

Live workshop

Trust
05

Backend offer

Decision
Before the case studies · a guess

A CA-turned-dating-coach was stuck.

A 2-day workshop at ₹499. Ads running. Not scaling. We changed one thing and the front end started paying for itself. What did we change?

Pick one

Case studies

Not luck. Receipts.

Real founders, real before-and-after, with their faces and their numbers.

01 / 05Webinar funnel · since Mar 2023
Jaskaran Singh

Jaskaran Singh

CA turned dating coach

Started in March 2023, he was running a 2-day workshop at ₹499 that wasn’t scaling. We changed it to a 3-hour workshop at ₹197, and for the first 4 months scaled his front end profitably: he made money from ticket sales alone, before the webinar even ran. In June 2024 we were still working together, bringing 400–500 registrations to every ₹197 webinar and keeping his L1 profitable.

Before2-day · ₹499
Revenue in 1 year₹3Cr+
02 / 05Agency rescue
Shripal Gandhi

Shripal Gandhi

Business coach

When he joined, his existing agency couldn’t scale his funnel profitably. Starting from scratch with zero data, we took his front-end webinar CPA from ₹2,500 to a consistent ₹250 by designing the landing page, ads and ad scripts, testing different angles, and consulting on his webinar to keep conversion good and stable. He got 3X the front-end leads, and front-end ROAS went from 0.3X to 1–1.2X per webinar.

CPA before₹2,500
CPA after₹250
Shripal Gandhi with ad creatives XScale made for his webinar
03 / 05Multi-funnel
Vishal Saini

Vishal Saini

Health coach · naturopathy

Creating multiple funnels and scaling them, consulting on different offers and testing them: these are a few of the things we’ve done with Vishal Saini. One funnel is set and profitable, and we’ve launched 3 new types of funnels to scale his business, not only with webinars, but through every path to growth.

Before30 Registrations / webinar
Registrations / webinar200+
04 / 05New business model
Kewal Kishan

Kewal Kishan

Business automation coach

Testing a completely new funnel to sell software, we helped Kewal move from free webinars and lots of leads with low ROAS to a single ₹197 webinar that generates 8X to 12X ROAS, even at a ₹800–1,000 CPA. Consistent testing and scaling got us to where we are now.

BeforeFree webinars
ROAS per webinar8–12X
05 / 05Offline event
Alee Club logo

Alee Club

India’s oldest pageant

Creating multiple funnels and scaling them, consulting on different offers and testing them: these are a few of the things we’ve done with Alee Club. The result: 20,000+ leads in 50 days for their offline events.

Timeline50 days
Leads generated20K+
Alee Club with ad creatives XScale made for its event

In their words

Hear it from them, not us.

Unscripted. Unpaid. Recorded by the clients themselves.

Himanshu Agrawal
[One-line quote from the video]
Himanshu Agrawal
Founder · ICE
Kewal Kishan
[One-line quote from the video]
Kewal Kishan
[Role]
Himanshu Agrawal
[One-line quote from the video]
Himanshu Agrawal
Founder · ICE
Kewal Kishan
[One-line quote from the video]
Kewal Kishan
[Role]
Himanshu Agrawal
[One-line quote from the video]
Himanshu Agrawal
Founder · ICE
Kewal Kishan
[One-line quote from the video]
Kewal Kishan
[Role]
Himanshu Agrawal
[One-line quote from the video]
Himanshu Agrawal
Founder · ICE
Kewal Kishan
[One-line quote from the video]
Kewal Kishan
[Role]
Sandeep Gupta
[One-line quote from the video]
Sandeep Gupta
Finance coach
Jaskaran Singh
[One-line quote from the video]
Jaskaran Singh
[Role]
Sandeep Gupta
[One-line quote from the video]
Sandeep Gupta
Finance coach
Jaskaran Singh
[One-line quote from the video]
Jaskaran Singh
[Role]
Sandeep Gupta
[One-line quote from the video]
Sandeep Gupta
Finance coach
Jaskaran Singh
[One-line quote from the video]
Jaskaran Singh
[Role]
Sandeep Gupta
[One-line quote from the video]
Sandeep Gupta
Finance coach
Jaskaran Singh
[One-line quote from the video]
Jaskaran Singh
[Role]
Jeet Shah
[One-line quote from the video]
Jeet Shah
[Role]
Vishal Saini
[One-line quote from the video]
Vishal Saini
[Role]
Jeet Shah
[One-line quote from the video]
Jeet Shah
[Role]
Vishal Saini
[One-line quote from the video]
Vishal Saini
[Role]
Jeet Shah
[One-line quote from the video]
Jeet Shah
[Role]
Vishal Saini
[One-line quote from the video]
Vishal Saini
[Role]
Jeet Shah
[One-line quote from the video]
Jeet Shah
[Role]
Vishal Saini
[One-line quote from the video]
Vishal Saini
[Role]
Himanshu Agrawal
[One-line quote from the video]
Himanshu Agrawal
Founder · ICE
Sandeep Gupta
[One-line quote from the video]
Sandeep Gupta
Finance coach
Jeet Shah
[One-line quote from the video]
Jeet Shah
[Role]
Kewal Kishan
[One-line quote from the video]
Kewal Kishan
[Role]
Jaskaran Singh
[One-line quote from the video]
Jaskaran Singh
[Role]
Vishal Saini
[One-line quote from the video]
Vishal Saini
[Role]
01 / 06

The numbers

When we went ruthless, so did our results.

500+
Projects: funnels and campaigns in the past year
20,000+
Leads in 50 days for Alee Club’s offline events
12X
Front-end ROAS on a ₹197 workshop for Kewal Kishan
200+
Registrations per webinar for Vishal Saini
₹20 CR+Ad spend managed
₹50 CR+Revenue generated
15%Avg. LP conversion

Try it on your numbers

What does one webinar really make you?

Drag the sliders. Most coaches only look at the front end. The real money (or loss) hides in the backend.

₹197
₹250
₹25,000
3%
Profit per 100 registrations
₹69,700
Ad spend₹25,000
Ticket revenue₹19,700
Backend revenue₹75,000
Front-end ROAS → total ROAS0.8X → 3.8X

Our job is to push every one of these sliders in your favour at the same time: lower CPA, a ticket that pays for ads, and a backend that converts.

Get my numbers audited

You teach. We scale.

Your first [30] days
  1. You start here.

    We do all your marketing work so you can focus on teaching, while we scale your business profitably.

  2. Offer & product understanding

    We learn your offer until we can sell it in our sleep.

  3. KPIs & projections

    Numbers before ads. You see the target CPA and ROAS before a rupee is spent.

  4. Funnel creation

    Pages built for how brains actually decide.

  5. Automation setup

    Follow-ups that never forget and never sleep.

  6. Ad assets

    Scroll-stopping graphics, videos and scripts.

  7. Ads launch

    Angles tested, not guessed.

  8. Ongoing

    Monitor & optimise

    Watch. Cut. Scale. Repeat, with a report you can actually read.

01 / 08
Sunny Dubey, founder of XScale Media

Who’s behind this

A real team. Real faces.

“After optimizing ₹15Cr+ in ad spend and building 2,000+ acquisition systems, I realized:
Most founders don’t need better ads. They need a better revenue system.”
Sunny DubeyFounder, XScale Media
Systems built
2,000+
Ad spend optimized
₹20Cr+
Clients served
500+
The XScale Media team in branded black polos
ICE 2X Scale award for Sunny Dubey, Internet Coaching Empire
Speaking on stage at a business event

The guarantee

We only win if you do. Here’s the fine print, in big print.

What we guarantee
[e.g. Target CPA / ROAS agreed in the KPI call]
Within
20 days of ads going live
If we miss it
[Refund of fee / we work free until we hit it]
Conditions
[Minimum ad budget, you run the webinars, etc.]

Honest filter

We’re not for everyone.

We say no to more people than we say yes to. That’s how the guarantee stays real.

Man in a tuxedo smiling and raising a glass in a toast

We’re a fit if you…

  • Are a coach, consultant or ed-tech brand with an offer that already sells
  • Run, or are ready to run, webinars or workshops
  • Care about profit, not just cheap leads
  • Can invest at least [₹X / month] in ads
Woman waving with the caption: this is not for you!

Not a fit if you…

  • Haven’t made a single sale of your offer yet
  • Want vanity numbers: likes and cheap leads that never buy
  • Expect results without showing up to teach
  • Want to test “just one small campaign” and judge in a week

Questions

The things you’re thinking.

[Your answer: point to the written guarantee, weekly reporting, and that we plan KPIs before spending a rupee.]

Last one. Just watch.

Ahh. That’s what a funnel should feel like, everything in its place.

Your turn. Scroll down

Your turn

Wanna be our next case study?

You’ve spent 0:00 on this page. That’s the attention a good funnel earns. On a 30-minute call we’ll audit your current funnel for free, whether we work together or not.

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